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June 18, 2025

Visit New York: I'm Donut?

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I first heard about I'm Donut? when I happened to walk past its long line of patrons in Tokyo. Being interested, I read up on the Japanese bakery and discovered great reviews of their nama (meaning fresh in Japanese) donuts made from handcrafted brioche dough. When I heard they had opened a store in Times Square, I made sure to visit during a family trip to New York City.

Lucky for us, there was no line outside this shop. There was a worker that greeted us at the door and helped guide us through the ordering process. I tried the original signature nama donut and my family had the strawberry chocolate ring donuts and custard cream nama donut. I was a little worried that the donuts wouldn't live up to the hype, but thankfully there was no need to worry. The donuts, albeit pricey were very delicious.    



Donut menu

Inside the shop

I'm Donut?
154 W 45th StNew York, NY 10036

 


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