Hawaii Mom Blog: Hawaiian Airlines, Raw Elements USA Partner in Exclusive Reef Protection Initiative

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April 2, 2018

Hawaiian Airlines, Raw Elements USA Partner in Exclusive Reef Protection Initiative



Hawaiian Airlines has become the official airline partner of Raw Elements USA, a certified-natural, chemical-free, reef-safe sun care company dedicated to protecting the environment. In celebration of the partnership, Hawaiian is offering complimentary samples of Raw Elements’ “Eco Formula” sunscreen to guests on all flights from North America to Hawai‘i this month, along with full-size bottles for purchase at a discounted in-flight price through June.

Hawaiian’s collaboration with Raw Elements USA was established in support of the airline’s ongoing sustainability initiatives and emphasizes a company-wide commitment to preserving Hawai‘i’s natural resources. The airline today also debuted a new educational in-flight video, Reefs at Risk, to educate guests on the impact of sunscreens on Hawai‘i’s coral reefs.

“Hawai‘i is a very special place, and we believe it is our kuleana, or responsibility, to care for our home,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “Through our partnership with Raw Elements, we encourage guests to join us in reducing the human impact on these delicate coral ecosystems.”

"Partnering with Hawaiian Airlines to raise awareness of the critical state of Hawai‘i's coral reefs is something we are incredibly proud of,” said Brian Guadagno, founder and CEO of Raw Elements. “Together, we are able to positively impact thousands of Hawai‘i-bound guests per day on safer sunscreen practices and preserving the reefs."

Raw Elements USA is hosting a social media sweepstakes this month to celebrate the launch of the partnership. United States residents may enter for a chance to win two roundtrip tickets (140,000 HawaiianMiles) to Hawai‘i courtesy of Hawaiian Airlines, a five-night stay at The Surfjack Hotel and Swim Club (an Aqua-Aston Hospitality Hotel), the choice of three complimentary island activities, and a year’s supply of Raw Elements reef-safe sunscreen.

More details about the partnership are available at HawaiianAirlines.com/ReefPreservation. For sweepstakes rules and information on how to enter, please visit RawElementsUSA.com/Pages/Protect-the-Reef-Sweepstakes.

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