Hawaii Mom Blog: Hard Rock Cafe Honolulu Showcases New Retail with Launch of My Gift Campaign






December 5, 2017

Hard Rock Cafe Honolulu Showcases New Retail with Launch of My Gift Campaign

Amp up the style this season, with Hard Rock’s newest retail campaign, “My Gift”, featuring the latest line of new Rock Shop apparel and accessories, available at Hard Rock Cafe Honolulu’s Rock Shop.

My Gift collection makes for the perfect present for loved ones. Whether shopping for that person who has it all, the world wanderer, or the music junkie, the new retail items will be sure to bring warmth and style all season long. 

The merchandise features uniquely styled tees and hoodies, along with fashionable accessories such as hats, socks and scarves. The My Gift retail campaign embodies the feel-good and gift factor of the holiday season, which builds on the narrative that began with “This is My Hard Rock,” the overarching campaign created to encourage Hard Rock fans to embrace their unique passions, moments, beliefs and individual styles. 

“Much like the rest of the My Hard Rock series, the My Gift retail collection allows brand fans to give the gift of individuality this holiday season,” said Shailyne Berges, Hard Rock International Marketing Manager. “Whether it’s a classic tee, scarf, or seasonal hat, each piece is designed to make you feel and look good as you celebrate the magic moments during and after the holiday season.” 

The new line features 10 limited-edition clothing items, including tees, hoodies, hats, scarves, socks and other accessories. Prices range from $12.00 USD to $49.50 USD. Items within the collection include: 
  • Reversible Slouch Beanie Wine Black – Reversible acrylic beanie with wine-colored thread on one side, black on its reverse with Hard Rock logo reversible bug tag ($16.00 USD)
  • YM Burnout Zip Hoodie – Men’s navy burnout zip fleece with applique logo ($49.50 USD)
  • Guitar Company Messenger Bag– Unisex canvas burgundy messenger bag ($39.50 USD)
  • Classic Pullover Hoodie – Unisex grey pullover hoodie with a classic logo ($48.00 USD)
  • Classic Logo Knit Sock – Unisex knit socks with classic logo ($14.00 USD)
  • Fringed Scarf Maroon Gold– Unisex burgundy and gold, cold weather fringed scarf with Hard Rock Classic Logo ($24.00 USD)
  • Men’s Twin Guitar Applique Tee – Men’s tar short sleeve t-shirt with cross guitar screen print and applique design ($28.50 USD)
  • Ladies Light Weight Pullover Hoodie – Ladies raspberry light weight burnout hoodie with printed logo and embroidered city drop ($39.50 USD)
  • Choker Necklace Black – Ladies black choker with hematite chain detail ($12.00 USD)
  • Ladies Couture Snakeskin Scoopneck Tee – Ladies black short sleeve crew with printed matte foil design ($27.50 USD)
To see the full line of My Gift merchandise and to shop the online Rock Shop, please visit: www.rockshop.hardrock.com.

For more information please visit: http://www.hardrock.com/cafes/honolulu/

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